Deforestation is a major driver of climate change that is not often widely recognized. We wanted to show how meat consumption in Spain,– including specific popular pork products – is driving deforestation in Latin America.

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I was responsible for the digital strategy, which includes creating a landing page showcasing the report’s highlights in three languages, as well as designing all the creative materials and implementing an influencer marketing campaign. The report received positive coverage in Spanish media and received other online mentions.

I participated in the research process.